It's no secret to us. The public relations field is not a very respected one by the community. Ironically, PR is need of some PR. People view PR practitioners as manipulative and sleazy; taking advantage of the public and lying at every chance. Even though this is what many people think, USA Today published an article expressing the need for PR in the world.
PR is essential in many functions of modern life and basic communication. For example, when we think of PR we think of Corporate PR, but we often forget about those that do PR for non-profits or non-governmental organizations. Journalists are a group of people that depend heavily on "flacks." According to several studies, many newspapers use press releases to fill approximately half of their news stories.
Evaluating PR efforts can be a bit difficult due to other contributing factors, but this has not stopped it from becoming a growing industry. A bad reputation follows PR, but it can help citizens in a free society to convey ideas.
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I can definately sleep easy at night even if journalists and other people are haters. We, the future of PR, are intelligent people with info hungry minds and a good writing hand. More than ever, PR is needed by every facet of commercial business. We are the info gatekeepers. With that comes our responsibility to ignore the negative...unless it helps us better someone elses reputation and we get paid for it...
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