Pandora Media is launcing a pair of video advertising campaigns - a first for the audio-centric company!
Pandora kicked off a campaign for NBA (which is promoting their new nurse themed drama, Mercy) and Electronic Arts (which is promoting The Beatles: Rock Band game.) Both campaigns leverage several new ad offerings such as 30-second spots, useer-initiated exrtended video trailers and branded radio stations by Pandora.
When it comes to NBC's Mercy effort, the campaign will include videos and banners on Pandora's iPhone application (one of the most popular appilications crated for that device).
On the other hand, the Electronic Arts campaign will offer Pandora users access to a 30-second demo of the Beatles game until October 11.
The push into video is progressive for Pandora due to that face that the site provides mostly an audio experience for its users. Now not only can users spend time on Pandora.com listing to radio stations online or via their iPhone without spending much time looking at their computer or phone screens, but the stations can also provide a variety of options for Pandora.com users!
Welcome to the marketing world, Pandora. It's about time!
Thursday, September 17, 2009
Wednesday, September 16, 2009
Facebook and Free Food...a Winning Combination
T.G.I. Friday’s knows there is one surefire way to get people into their restaurant…give away free food on Facebook.
The company launched a campaign on Facebook featuring “Woody,” their “self-proclaimed” number one fan. Initially, the deal was that if Woody could get 500,000 fans on Facebook by September 30, then everyone who registered would receive a coupon for a free Jack Daniel’s burger or chicken sandwich.
T.G.I. Friday’s underestimated the power of social media because Woody reached his goal of 500,000 Facebook fans on September 13. Therefore, the company decided to extend the promotion. Now, if Woody can garner support from 1 million fans on Facebook by September 30, then all of those fans will also receive a free burger or chicken sandwich.
T.G.I. Friday’s is apparently working double-time right now because they are also running another special as part of the campaign. They are jumping on the $5 special bandwagon (every restaurant seems to be latching on to $5 specials right now; from subs, to pizzas, to complete fast-food meals) and they are offering $5 off any Jack Daniel’s entrée and $5 burgers.
T.G.I. Friday’s is just one of the many companies to jump on the Twitter/Facebook bandwagon and use the social media outlets to promote their organizations in the cheapest possible way…for free. Twitter and Facebook have recently flexed their muscles and shown just how strong word of mouth and social media can be.
Links:
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-15-2009/0005094763&EDATE
http://valuedining.com/restaurants/tgi-fridays/583-tgi-fridays-woodys-facebook-burger-hits-the-air
Tuesday, September 15, 2009
PR failure: Swine Flue Outbreak in Japan
Since the major swine flue outbreak occured around June in world wide, there are so many people infected.
In Japan, more than 10 people, including the latest case of a 24-year-old lady in Okinawa, have died from H1N1 flue.
In the beggining of this outbreak, around June, there was no one infected in Japan whears so many people suffered all over the county especially in Mexico. Japanese government stated that they contunied conducting the thermography test at the airport, which they believed they were preventing the outbreak in Japan effectively.
However, within a week or two, the situation got changed 180 degree. Japanese people began to be infected with swine flue everywhere. As following the issue of the outbreak in Japan, Japanese government held a media press conference, admitting that they did not conduct thermography test on not every single plane because there were too many planes that arrived in Japan every single day, because Especially around that season, Japan faced a big vacation holiday season.
Along with that fact, not checking every single plane comes from abroad, Japanese government started a campaign of lowering the cost of using highways in nation wide, even though they should have promoted that people should not be shuffled. At that time, the Japanese cabinet faced a difficulty of winning in the election in Aug, 2009, they focused on "pleasing" the Japanese citizens by lowering high way fees. Thus, They conducted a great amount of PR for launching the campaign on TV or even at locations like department stores or parks to make the campaign aware to the citizens while the government did not spend much time for media outreach of a swine flu information.
The way that the government conducted media conferences was also problematic. When the Japanese government held media conferences regarding a swine flu outbreak, they only mentioned how many people got infected or how many people have died at where. On the other hand, I believe what Japanese people wanted to know was that how dangerous the flu is, how to prevent from getting the H1N1 flu, or some other kinds of effective informations on top of the statistic of the situation.
Even though I cannot say the PR failure can be the only cause of the major outbreak of a great amount of people's death from a swine flue, I am sure if Japanese government has chosen the right one to promote as well as conducted a right PR campaign, many precious lives could be saved.
In Japan, more than 10 people, including the latest case of a 24-year-old lady in Okinawa, have died from H1N1 flue.
In the beggining of this outbreak, around June, there was no one infected in Japan whears so many people suffered all over the county especially in Mexico. Japanese government stated that they contunied conducting the thermography test at the airport, which they believed they were preventing the outbreak in Japan effectively.
However, within a week or two, the situation got changed 180 degree. Japanese people began to be infected with swine flue everywhere. As following the issue of the outbreak in Japan, Japanese government held a media press conference, admitting that they did not conduct thermography test on not every single plane because there were too many planes that arrived in Japan every single day, because Especially around that season, Japan faced a big vacation holiday season.
Along with that fact, not checking every single plane comes from abroad, Japanese government started a campaign of lowering the cost of using highways in nation wide, even though they should have promoted that people should not be shuffled. At that time, the Japanese cabinet faced a difficulty of winning in the election in Aug, 2009, they focused on "pleasing" the Japanese citizens by lowering high way fees. Thus, They conducted a great amount of PR for launching the campaign on TV or even at locations like department stores or parks to make the campaign aware to the citizens while the government did not spend much time for media outreach of a swine flu information.
The way that the government conducted media conferences was also problematic. When the Japanese government held media conferences regarding a swine flu outbreak, they only mentioned how many people got infected or how many people have died at where. On the other hand, I believe what Japanese people wanted to know was that how dangerous the flu is, how to prevent from getting the H1N1 flu, or some other kinds of effective informations on top of the statistic of the situation.
Even though I cannot say the PR failure can be the only cause of the major outbreak of a great amount of people's death from a swine flue, I am sure if Japanese government has chosen the right one to promote as well as conducted a right PR campaign, many precious lives could be saved.
Senior Citizens Make Changes to Retail Market
Most Texas State students don’t have trouble shopping, reading labels, and getting through marketplaces with ease. But for senior citizens, that same process is equivalent to being in a maze at a carnival, with cataracts to add to it.
To address this concern, the Kimberly-Clark Corporation sought to show executives at Walgreen Co. and other stores how difficult it was to shop as a senior citizen. Walgreen’s VP sported special glasses that blurred his eyesight and filled his shoes with un-popped popcorn to shop a day in the life of the elderly.
According to the Federal Interagency Forum on Aging-Related Statistics, by the year 2030 those over 65 will account for more than 71.5 million people. And by 2011, that same age group will be spending an extra $50 billion in consumer products making the need for change fast approaching.
Kimberly-Clark Corp. states that by making accommodations that are “elderly-friendly” such as closer parking spots and maneuverable shopping carts, stores can increase their loyal customers.
Some changes the Walgreen stores are preparing to make are better lighting, available magnifying glasses and call buttons for heavy-item help. Costs per store range from $30,000 to $50,000.
And those costs could be well worth it based on the number of baby boomers that are encroaching on the senior citizen label.
But in the meantime, while all these changes are being discussed and arranged, why don’t we put our health, our eyesight, and our courtesy out to senior citizens who need help shopping? Sounds good.
This article was from: http://global.factiva.com.libproxy.txstate.edu/ga/default.aspx?imt=2&ao=5&aod=0
Sara Lee Deli Targets Moms with Online Videos
Sara Lee Deli has just lauched a new social media campaign targeting moms. The company has posted webcam confessional videos called "Mama Sagas" on their new Facebook fan page. The videos showcase different typical everyday dramas a mother faces. Each video also incorporates ideas using the Sara Lee Deli meats. At the conclusion of the video it asks viewers to post responses to how they would handle the "Mama Saga."
Sara Lee hired actresses to play mothers in the confessional videos. Examples include a mother producing a video for her husband on how to take care of the house and kids while she is on a business trip.
Even though the videos are somewhat humorous and entertaining, I think Sara Lee should have created the Facebook page to allow real moms to post their actual "Mama Saga" web confessionals.
Overall though, I think the campaign is a great idea to bring awareness to the Sara Lee Fresh Ideas brand. It is a fun way for moms to connect and interact while receiving product feedback and increased awareness.
Monday, September 14, 2009
Did YOU know that Jay Leno has a new show?
Well, you should. NBC has coughed up more than an estimated $10 million dollars for the marketing campaign that has made everyone in the country aware that Jay Leno has a new show in prime time.
And just how do people know about this when “98 percent of the country” is not watching NBC?
Simple. Called off-channel marketing, it is what makes the NBC show’s promotion visible every place from a movie theatre to a gas station. This style of marketing allows programmers to attract the ever-fragmented audiences that make up the new media landscape.
And now that the population is soaked in the awareness of Jay Leno’s new show at 10 o’clock (9 o’clock central), will the audience be there? Jay Leno was a beloved figure in American late night television— but will the people be eager to see him after his short-lived absence?
Since the Leno campaign, in my opinion, created much awareness-- then whether the show becomes a hit or is quickly cancelled will be based on the audiences’ acceptance of a non-scripted, comedy show during “crime time” hour. It will also show if this style of invasive marketing tactics will push away or lure audiences in the future.
http://www.nytimes.com/2009/09/14/business/media/14adcol.html?8dpc
And just how do people know about this when “98 percent of the country” is not watching NBC?
Simple. Called off-channel marketing, it is what makes the NBC show’s promotion visible every place from a movie theatre to a gas station. This style of marketing allows programmers to attract the ever-fragmented audiences that make up the new media landscape.
And now that the population is soaked in the awareness of Jay Leno’s new show at 10 o’clock (9 o’clock central), will the audience be there? Jay Leno was a beloved figure in American late night television— but will the people be eager to see him after his short-lived absence?
Since the Leno campaign, in my opinion, created much awareness-- then whether the show becomes a hit or is quickly cancelled will be based on the audiences’ acceptance of a non-scripted, comedy show during “crime time” hour. It will also show if this style of invasive marketing tactics will push away or lure audiences in the future.
http://www.nytimes.com/2009/09/14/business/media/14adcol.html?8dpc
Sunday, September 13, 2009
PowerPoint Is Dead Long Live Prezi
On April 2009 BootstrapLabs, a Silicon Valley Business that offers non-US companies business development, has entered an agreement with Prezi, an online, nonlinear presentation tool from Zui Labs based in Budapest, Hungary.
The idea behind the business agreement is to help Prezi to establish a U.S presence and to provide Prezi with strategic planning in the U.S market.
Prezi is a new- innovated presentation tool that delivers any idea into a flexible-alive form by using zooming as a central part of the storytelling. Prezi makes the user think differently about the presentation by allowing him or her to zoom in and out on pictures, videos, notes and PDFs.
Prezi can be compared to PowerPoint; however it is different and better by bringing a new dimension into the presentation.
Anyone can use Prezi . Just go to Prezi.com , work with your presentation online and dowload it on your computer.
Example attached:
(To maximize your experience click
More and then Full Screen)
http://prezi.com/titkwek453_w/
sources of information
http://blogs.harvardbusiness.org/haque/2009/07/prezi_ted_and_the_power_of_awe.html
http://prezi.com/learn/
The idea behind the business agreement is to help Prezi to establish a U.S presence and to provide Prezi with strategic planning in the U.S market.
Prezi is a new- innovated presentation tool that delivers any idea into a flexible-alive form by using zooming as a central part of the storytelling. Prezi makes the user think differently about the presentation by allowing him or her to zoom in and out on pictures, videos, notes and PDFs.
Prezi can be compared to PowerPoint; however it is different and better by bringing a new dimension into the presentation.
Anyone can use Prezi . Just go to Prezi.com , work with your presentation online and dowload it on your computer.
Example attached:
(To maximize your experience click
More and then Full Screen)
http://prezi.com/titkwek453_w/
sources of information
http://blogs.harvardbusiness.org/haque/2009/07/prezi_ted_and_the_power_of_awe.html
http://prezi.com/learn/
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