He states that he’s saddened by how he hurt his children by his criminal actions that led to his incarceration and hopes that his love can help heal them from the pain his time away from them is causing.His thanking of his fans, especially those who write and inspire him lets them know how appreciative he is of their continuing support. He’ll continue posting to the blog by having a team working on the website transcribe his letters to let everyone know what’s on his mind and how he’s doing.
Tuesday, April 6, 2010
Status Updates or Tweets from Jail Next?
Rap artist "Lil Wayne" is keeping in touch with his fans with weekly update via the Internet on his blog. Lil Wayne's blogging has become a hot topic, along with his arrest and incarceration. "Weezy" began his blogging 8 days before being incarcerated and plans to update his blog weekly, starting April 2. He is letting his fans know he is doing well and counting down the days until his freedom. The site, weezythanxyou.com, is being used by Lil Wayne to state his feelings and philosophical musings about how jail has affected him.
Toyota hit with maximum penalty fine of more than $16M!
Toyota Motor Corp. faces a maximum penalty of more than $16 million, a record civil penalty against an automaker, for failing to promptly notify the U.S. government about defective gas pedals among its vehicles.
On Monday, Transportation Secretary Ray LaHood said that documents gathered from the Japanese automaker showed that Toyota had known of the problem with the sticking gas pedals in late September but did not issue a recall until late January.
Because Toyota failed to notify the government of the problem when learning of it in September, the government is seeking a fine of $ 16.375 million, the maximum penalty possible.
"We now have proof that Toyota failed to live up to its legal obligations," LaHood said in a statement. "Worse yet, they knowingly hid a dangerous defect for months from U.S. officials and did not take action to protect millions of drivers and their families."
In 2004, General Motors paid a record $ 1 million fine for responding too slowly on a recall of nearly 600,000 vehicles over windshield wiper failure.
Toyota has recalled more than 6 million vehicles in the U.S., and more than 8 million worldwide, because of acceleration problems in multiple models and braking issues in the Prius hybrid.
READ
On Monday, Transportation Secretary Ray LaHood said that documents gathered from the Japanese automaker showed that Toyota had known of the problem with the sticking gas pedals in late September but did not issue a recall until late January.
Because Toyota failed to notify the government of the problem when learning of it in September, the government is seeking a fine of $ 16.375 million, the maximum penalty possible.
"We now have proof that Toyota failed to live up to its legal obligations," LaHood said in a statement. "Worse yet, they knowingly hid a dangerous defect for months from U.S. officials and did not take action to protect millions of drivers and their families."
In 2004, General Motors paid a record $ 1 million fine for responding too slowly on a recall of nearly 600,000 vehicles over windshield wiper failure.
Toyota has recalled more than 6 million vehicles in the U.S., and more than 8 million worldwide, because of acceleration problems in multiple models and braking issues in the Prius hybrid.
READ
"YO SUMO!!" I Count!
PepsiCO is channeling its focus on a new target audience, Hispanics. The "Yo Sumo" (I count) campaign aims to encourage Hispanics to "go beyond just being counted numerically" but share their stories on how they have changed the American landscape.
The "Yo Sumo" initative will not be the only advertising directly amied at Hispanics. The 2010 Census is expected to reveal a large amount of Hispance consumers, also a growing demographic.
PepsiCo's goal is to bring the personal stories of Hispanics to life and create a compelling film. The company has partnered with Eva Longoria Parker who will direct and produce the documentary.
The "Yo Sumo" initative will not be the only advertising directly amied at Hispanics. The 2010 Census is expected to reveal a large amount of Hispance consumers, also a growing demographic.
PepsiCo's goal is to bring the personal stories of Hispanics to life and create a compelling film. The company has partnered with Eva Longoria Parker who will direct and produce the documentary.
Monday, April 5, 2010
National Suicide Prevention Campaign for Teens
The Substance Abuse and Mental Health Services Administration (SAMHSA), the Ad council and the Inspire USA Foundation launched a national public service announcement PSA campaign March 31 in an attempt to reduce suicide and suicide attempts among teens in the U.S.
The Teen Suicide Prevention Campaign includes television, radio, print and interactive PSAs along with posters to be spread throughout schools and malls direced towards 13 to 17-year-olds. A wide span of issues will be covered in an attempt to reach as many teens as possible including warning signs for depression, suicide, eating disorders, relationship advice and coping strategies. Reachout.com will be advertised for teens to hear success stories and strategies from other teens.
“Our new campaign with SAMHSA and Inspire USA connects with teens by identifying with the various challenges they are facing, while empowering them to cope by showing them how their peers have made it through,” said Peggy Conlon, president and CEO of the Ad Council.
This campaign will also cover social media sites including Facebook and Twitter.
The Teen Suicide Prevention Campaign includes television, radio, print and interactive PSAs along with posters to be spread throughout schools and malls direced towards 13 to 17-year-olds. A wide span of issues will be covered in an attempt to reach as many teens as possible including warning signs for depression, suicide, eating disorders, relationship advice and coping strategies. Reachout.com will be advertised for teens to hear success stories and strategies from other teens.
“Our new campaign with SAMHSA and Inspire USA connects with teens by identifying with the various challenges they are facing, while empowering them to cope by showing them how their peers have made it through,” said Peggy Conlon, president and CEO of the Ad Council.
This campaign will also cover social media sites including Facebook and Twitter.
Thursday, April 1, 2010
Hulu iPad App/Subscription?
Coming into only its third year of existence, Hulu finds itself one of the most popular media sites as it continues to deliver free television shows and more. However, with such tremendous success comes increased pressure from owners of the content that Hulu re-airs to generate more revenue while distributing their content. Much of the pressure is based on wishes of content suppliers to have Hulu set up a subscription service to supplement the advertising revenue. Although Hulu is against doing away with free content and becoming solely subscription based, they have spoke of possible future considerations for premium content subscriptions. Currently, Hulu is working on ideas for an Apple iPad application, which may eventually become a good test module for such a subscription based service. There is no timeline or anticipated release date for the iPad application yet. To read the entire article click here.
Disney aims to reach women using Teri Hatcher?
Disney is set to launch a new Web site aimed for women using Desperate Housewives' Teri Hatcher as their face for the site. The new Web site is said to be a "Chick's Guide to Life" which would include articles, blogs, expert advice and a video series starring Teri Hatcher.
“The site will offer a place for women to be entertained, connect with others who face the same daily challenges and become inspired along the way,” stated Emily Smith, VP of Disney Online Mom and Family Portfolio.
The Disney Online Mom and Disney Family portfolio already includes sites such as Kaboose.com, FamilyFun.com and BabyZone.com.
Original article here.
“The site will offer a place for women to be entertained, connect with others who face the same daily challenges and become inspired along the way,” stated Emily Smith, VP of Disney Online Mom and Family Portfolio.
The Disney Online Mom and Disney Family portfolio already includes sites such as Kaboose.com, FamilyFun.com and BabyZone.com.
Original article here.
Some Tweets Are Better Left UnTweeted
Researchers at Columbia University have analyzed thousands of tweets, 52,000 to be exact, to find out what healthcare consumers are hearing about health-related issues. They searched for the word 'antibiotic,' then searched for 'cold,' 'flu' and 'share' within those tweets.
As stated in the NPR article, researches found that 170,000 users were told to use antibiotics for the flu and 850,000 were recommended them for their colds. For healthcare providers, this is cause for much frustration, as the cold and and flu are cause by viruses that are immune to antibiotics.
Be careful with who you follow and what advice is just Twittered to you. It could just be some Twit who's whale should fail. Te cuidado.
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