College PR Gone Wrong.

Looking on yahoo.com I came across this story and had to see what it was about. This college did a PR campaign that lead people to essentially misunderstand the message. The campaign was based on this logo that shows a D+ making people believe it was a grade. When evaluating it further you see that it was just a misfortunate choice of design. The font makes it look like the D is a grade written on an assignment when it really is meant to be an abbreviation of the college name.

I think that this misunderstanding could have been avoided if more research had been done on the campaign. If they had done something as basic as a focus group they could have gotten feedback that would have prevented them from having this miscommunication. They now have to do remedial PR to fix the perception that the university is striving for grades to just get by.

To read the story go to the link: http://news.yahoo.com/s/yblog_upshot/20100903/od_yblog_upshot/great-moments-in-collegiate-marketing-drake-universitys-d-campaign