With the ability to fast forward through commercials, or all together miss them online, companies had to get creative. Product placement is becoming and ever-more popular way for companies to advertise their products. The question is: "how does this affect the viewers?"
The Federal Communications Commission is reviewing how television programs report their use of product placement. The FCC wants to assess the vulnerability of viewers, especially children, and then evaluate the appropriate ways to let viewers know what they are seeing is an advertisement. Regulations under consideration are those similar to what is required of political advertisements; "require sponsorship messages to be in a print at least four percent the height of a screen and displayed for at least 4 seconds."
For the trained eye, it is easy to tell the difference between a product placement and a brand coincidentally being filmed. However, I would not give this same credit to children and adolescents. I am in favor of the regulations.
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