The Death of Print Ads

New York Times came out with an article last Wednesday concerning a dramatic decline in advertising revenue. They are losing the biggest profit from print ads in their newspapers.

They believe that the loss is due not only to the recession, but to the shift of readers to the Internet and electronic devices to get their news. This movement to the Internet leads advertisers to spend more money on digital ads.

Times Co. has stayed optimistic and believe that print ads are not "dead" in our society. They think that people will continue to read and subscribe to their newspapers for years to come. The readers who subscribe to the traditional newspaper are of an older generation that enjoy the traditional means of getting their news.

I think that Times Co. should invest more in their Internet advertising and focus on building their Web site. Digital ads, in my opinion, are going to take over and replace print ads. The advancement in technology provides readers with interactive, flashy, high graphic digital ads that are hard to ignore. Digital ads seem to be more effective in getting their message to their intended audience. It is only a matter of time before people will get their news only from their phones and Internet.

Is the death of print ads upon us?