Advertising Age writer, Simon Dumenco, has announced the death of the press release. In his article, Dumenco states that we have reached a point in time where press releases are becoming obsolete. Who is at the other end of the smoking gun, you ask? Well, none other than our good friend Twitter. Dumenco claims that Twitter has taken over the announcement of entertainment news. For example, Kanye West's public apology to Taylor Swift, that in the past would have been taken care of with a good old fashion press release, is now released in 140 characters or less with a simple "I'm sorry Taylor."
Dumenco still believes that the press release will still vaguely be around for a few years, due to the PR pros being so partial to them. However, he claims that they will pay the price for ignoring the deadly Twitter just as BP has.
In my opinion, as much as I hate to admit it, I think he's right. BP has been brutally punished for ignoring Twitter. They literally have been made fools of across the Twitter screen and are now just a common punch line. Social media is revolutionizing the business, yet its sad that in a little over a hundred years what first revolutionized the industry is now becoming a second choice. It makes me wonder what will replace Twitter in the next hundred years?
Subscribe to:
Post Comments (Atom)
2 comments:
I see the point to this, definitely, but agree with what we were talking about in class. The way we send a press release is going to change, but not the press release message. That information is still going to need to go to somewhere, and we aren't going to be able to tell full stories in 140 characters from here on out. Definitely like this article.
First of all, I LOVE the title of this post.
Secondly, I don't think that twitter killed the press release but if companies can use them harmoniously, they would make a great asset to one another.
Post a Comment