As PR and Mass Comm students we are taught to utilize and embrace social media. This article on Mashable talks about how PR practitioners were among the first to embrace social media and are often leading the way in social spaces. The article goes into what the future of PR will and does look like with the influence of social media. From a the digital press release to niche social media platforms that cover more specific topics than Facebook, Twitter or LinkedIn social media is making connecting to news sources quicker and personalized. It also gives good sources in the PR industry to follow and talk to on Twitter (#SoloPR and #pr20chat).
This article gives really good insight from about 14 PR pros in the industry. They talk about what is good about social media and what has limited PR in the social media world. Definitely a good resource for future PR pros to read.
The Future of Public Relations and Social Media
I HIGHLY recommend students read this article even if it's just to get good sources to follow on Twitter :)
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3 comments:
I agree, this post gives insight about social media. This gives knowledge to readers. thanks for this post.
I completely agree with the emphasis on the importance of social media in PR. After starting my job search, I am finding that, at least in what I have seen, social media skills are listed as required skills on almost every position description, (even more so than being bilingual).
I agree with how important this is. At work I was assigned to handle all the social media for an event we are putting on. Being familiar with blogging, facebook and twitter definitely came in handy.
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