Apple has made a name as an unstoppable force in technology, pop culture, advertising...well just innovation in general.
Wired.com recently published the ways Apple continuously dominates the media.
1. Never promise something you can't deliver
2. Make sure presentations/press conferences are well organized and engaging
3. Products are aesthetically pleasing
4. All products are cohesive in design/format
These reasons ensure consumers will bite at any media coverage concerning the Apple brand.
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