A location-based app can bring in more visitors by using Gowalla, Four-Square or other location based apps. It seems the younger the generation, the more plugged into their phones they are. So why not make their first time visiting a college campus a unique experience? Universities can use location-based apps to enhance their visit by pointing out different historical landmarks or fun facts. Also, this would give those tired tour guides a break and a chance to study.
Having a location-based app is a great way to engage current students by setting up a reward system. For example, if the campus is hosting a special speech or presentation, students can receive points by attending. Not only would this be promoting the event but the more people who show up to an event, the better the university will look, especially if there is a special guest speaker.
"How Universities Can Win Big With Location-Based Apps" gives many more reasons why universities should be using location-based apps but appealing to future and current students are the topics that stick out the most. Hopefully Texas State can add a location-based app in addition to their already existing app.
3 comments:
I like this blog. I was really excited about the Texas State App coming out, but I have to say that it is kind of a disappointment. They could have done so much more with it but didn’t…
This is so great. I just got the Nextbus app for Texas State transportation that tells you exactly when the bus will arrive. It's amazing what they are doing with gps tracking technology.
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