Ok, so we have all heard about the need for PR professionals to be directly involved in executive decision making, lest very bad things happen. Philip Morris’ recent king-sized blunder is a perfect example of what NOT to do. Faced with the possibility of a high sin tax on cigarettes in the Czech Republic, Philip Morris responded with a scientific analysis of smoking on the Czechoslovakian economy. In this study, funded by Philip Morris, there is concrete evidence provided that smoking kills people. Further, it presents smoking-related deaths as a positive side-effect on the grounds that it will save the government money, because it will not have to pay out elderly-related benefits for each smoker that dies young. It actually analyzes the costs and determines that the government will save $1,277 per premature death. Can we say PR nightmare?
For information follow the link below:
http://www.telegraph.co.uk/finance/2727666/Philip-Morris-is-extremely-sorry-for-Czech-study.html
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3 comments:
Not only did they successfully prove that smoking kills and now have to apologize for saying this is an incentive to the government...Philip Morris paid money out of their pocket for their own death sentence. Now Philip Morris' PR team is on crisis control...
Hahahaha.... I still cannot believe a company would pay to prove themselves a danger. This is where someone needs to stand up and speak against the boss.
While this is a messy situation, I don't believe it will have an impact on the number of people who smoke. Smokers have known the dangers for years. I think this is a little blown out of proportion.
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