Wednesday, October 6, 2010

Breast Cancer Awareness Campaign goes Viral

Have any of you noticed a rather alarming number of women updating their statuses starting with, "I like it..." and ending with questionable places? Facebook spread memes throughout the site to promote breast cancer awareness. Women everywhere are updating about where they like to put their purses. The idea is to get people confused and asking questions.

Mashable blogged about the viral campaign, and said the reason it became so popular so quickly was because it does have a sexual connotation. Those "out of the loop" begin asking questions to the facebookers themselves or "googling" the question to understand what is going on.

I think it is a funny idea. Facebook's goal was to confuse women (and men) enough that they begin to ask questions. We can't believe that that many women would write and update about their favorite "places," so we begin to ask questions.

1 comment:

Megan Moede said...

Facebook has some smart public relations people. That was a good move. Getting people curious can be hard, but even I'm curious now.