Coffee is one of the most consumed beverages by Americans, next to beer of course! The rise in coffee prices Starbucks has recently participated in, may start a trend for other competing shops. This holiday season, advertisers are pushing the single-serve machine. Consumers pop cartridges into the household machines, and minutes later a perfectly measured cup of coffee, espresso, hot chocolate or other java drink is instantly brewed.
Nestle will start the ad-pushing this holiday season. The potential for growth is clear, indicating 60 percent of the coffee machines are sold during holiday months.
Kraft Foods Inc. is in on the competition too. They have "Brew Bot," the robot-like persona that will crew your coffee for you.
Sleek print ads are branded as "unique" and "refined" in magazines such as Vanity Fair and Food & Wine. Consumers are cautious about spending, but the single-cup coffee costs less than $1 per serving; spending anywhere from $100 to $400 on the brewing machines. The $3 for a cup of coffee at a local shop adds up, and this new "Bot" is striving to be the new alternative.
http://online.wsj.com/article/SB10001424052748703673604575550191974954922.html?KEYWORDS=coffee
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3 comments:
I enjoyed reading this article. It's so true how making a trip to the local Starbucks is a total rip-off to the average consumer. My roommate actually has one of the coffee brewing machines. It's pretty neat, and very easy to use. I think the demand will increase as more consumers learn about the convenience and easiness of using this machine.
I love singe serve coffee makers! They are so easy and convenient, definitely a good investment!
One of the things I like about starbucks is that I can get a plain latte for under $3. If I go to local shops the minimum for a latte can be $3.50 to start. I like starbucks because they are consistently good. But if they start raising their prices I will definitely think twice before going there. I love these single serve coffee makers. They are usually expensive to buy, but definitely worth it when comparing the money you will save not having to drive to a coffee shop and paying $3-$4 for a coffee.
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