Twitter in Hollywood

I am not quite caught up in every aspect of social media quite yet. I have Facebook and yes, I used to do Myspace when I was a super cool high schooler. But I have yet to get a Twitter, so I have been doing some research about how it pops up in social media.

Movies are evolving, just like social media.. so it's only right that they should help each other out. Twitter is an outlet to get publicity for upcoming movies, but also serves as a way to review them after they come out. It can even change the amount of money that comes in for the movie.

"Bruno took in $30 million during its opening weekend, but that figure plunged to $12 million during the film’s second week, with “a high volume of negative tweets” playing a part."
--MediaBistro

It's still not a huge part of movie maker's marketing campaign, but it's a growing source of publicity for new and upcoming movies.

In a poll from examiner.com, there was a poll taken about Twitter and movies.

Does buzz on social media platform Twitter.com affect your desire to see a film?

1. No (58%)

2. What’s Twitter (30%)

3. Yes (12%)

So, there you have it. I don't know if PR people for movie companies should stress out that much about Twitter, but it's an increasing source of possible publicity that shouldn't be ignored.