As a leader in all things media, PR Newswire has been a credible source in the communications industry for over 50 years. Ironically the website has not exercised many of the social media tools and tactics that they report on.
This week PR Newswire launched their newly rebranded website which incorporates elements of social media and a more user friendly design.
"Marketing, public relations and investor relations professionals are re-imagining how they approach the development and delivery of content given the increasingly fragmented communications landscape," said PR Newswire CEO Ninan Chacko. "As marketers and communicators have increasingly turned to content as the currency with which they engage their key audiences, PR Newswire has evolved our solution sets to provide audience engagement and workflow solutions, that when combined with our multichannel content distribution network, enable more seamless, ubiquitous, efficient and effective content-centric communications," Chacko adds.
http://www.kansascity.com/2010/10/18/2324681/new-thought-leadership-series.html
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