http://www.prnewswire.com/news-releases/the-golden-arches-go-green-104927179.html
In Riverside, California, a McDonald's was certified as a 'Leadership in Energy and Environmental Design.' The McDonald's is 44 years old and renovated with green features and energy savers. The McDonald's has new green features listed:
Light colored hardscape to reduce heat emissions from site,
Native drought tolerant plants to reduce water consumption by landscape,
Low flow plumbing fixtures to reduce water usage,
294 photovoltaic panels to generate a percentage of the restaurant's power consumption, and
Recycled denim insulation inside the building.
This new "green" McDonald's is the fourth in the United States and relating back to public relations, I believe this is a turning point for McDonald's because they are known for so many problems such as their unhealthy food, the waste emitted from the chain and the slaughtering of animals to make the processed foods. I think that if they continue to expand on making their restaurant more earth friendly (along with fixing some other major issues) they will see a great change in their following and supporters.
Subscribe to:
Post Comments (Atom)
3 comments:
I can appreciate McDonald's efforts to "green-wash" their restaurants, but I still believe they have a long way to go to change their reputation. The amount of bad press and media attention McDonald's has recieved makes it easy to crticize them when they try make energy-saving changes. When I think of McDonald's, the first thing that comes to my mind is the movies "Super Size Me." They should focus on changing their menu before their buildings.
McDonald's green-wash = contradiction. I can appreciate the attempt to gain positive PR for this, but I agree with Shannon if they need to green-wash anything it should be their menu.
I really hope they can pull a "greening" off, but I am super-skeptical of most anything mcdonalds does. : )
Post a Comment