So when you ask the question, “How do you calculate your return on investment with the use of social media?” you might as well be asking a question like, “How do you measure the value of using e-mail in your business?” This gets tricky. The tangible vs. the intangible.
- written by Lisa Tiereny
Social Media is Just the New Kid on the Block
Social Media is the new technology to get picked on, just like the new kid at school. It was not all that long ago that email was that new student and businesses were trying to figure out how to make it work in their infrastructures, or if it was even worth it.
Social Media is following in this same path as business start asking their bloggers what the real return on investment (ROI) could be with these "silly" social platforms. The communication between customer and business is the true value in the platforms like Facebook and Twitter. Totally your ROI may not come in complete spreadsheets of accounting totals, it comes through content analysis and an overall loyalty for your business.
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