Skittles UK launched a campaign yesterday called "Dazzle the Rainbow", challenging Facebook fans to bury David Pheonix with over 2 million Skittles. As more fans tuned into the live video stream on the Facebook page, more Skittles would drop on to Pheonix in 15 minute intervals. Skittles UK posted several videos of Pheonix on Facebook prior to the campaign to promote the upcoming burial. In the videos, Pheonix was depicted similar to the 'most interesting man in the world' appearing to be manly and indestructible. The sole purpose of the campaign was to draw attention to the brand and to gain Facebook fans. It is interesting to see the different ways that companies use their social media presence.
Mashable Article
Skittles UK Facebook
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