Singer/Actress Jewel received a lot of media attention this week for the first time in years. What did she do? She went undercover with funnyordie.com to a karaoke bar and sang her songs. When people were astonished at how good she was, she revealed who she was and the crowd cheered. Most people are framing this as a simple prank with no PR motive, but I think differently. Not so coincidentally, her first album in years, Sweet and Wild, was released less than 4 months ago. This is definitely part of the new trend going on with brands and celebrities trying new and different things to get noticed.
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8 comments:
This is so cool! I really like Jewel, so I wanted to comment on this post. I actually saw someone post a facebook status with one of her new songs, too. I think Jewel is going to make a comeback. Also, I think this was definitely a PR stunt. It will be interesting to see if more celebs will change how they get media attention in the future!
I love when famous people do stuff like this. Before his concerts, John Mayer used to dress up in a bear costume and go outside and tell everyone how bad John Mayer sucks. It's hilarious.
Also, I didn't know Jewel was still around.
She's brilliant, because you know people remembered how much they used to like her songs back then, and went home and downloaded them. I love that girl.
I saw this story a while ago and thought it was incredibly funny. I wish things like that would happen to me! Can a celebrity come prank me please?!
PS - Colter that is SO funny about John Mayer. I love him!
This is awesome!
I saw this and it was hilarious!! Shahar-- I wish Brad Pitt would come prank me. ha!
Could you imagine being in a karaoke bar and jewel standing up to sing...I'm not a fan of hers but that would be a big treat! I agree with you in the pr thing though, with her album being released a few months ago, you know she was trying to get her name out in the public again.
That is pretty cool. It is a nice way to show her appreciation for her fans.
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