PR firm Weber Shandwick and Aunt Jemimah worked together to develop a campaign to show consumers exactly how the famous breakfast items are made. The campaign started out on Facebook and features videos of veteran Aunt Jemimah employees cooking the breakfast food, who describe the "just like homemade process" and the people behind it.
The campaign will also have an extensive online ad component and will be offering coupons and recipes on the site. In addition to the Facebook page, there will be a Twitter handle (@LiveFromTheLine) in order to let the employees engage with their fans.
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