Irish whiskey brand Jameson is set to release a new commercial sometime next month. Some may remember their comical depiction of "The Great Storm of 1781", where founder John Jameson saved a barrel of whiskey by tackling a large octopus, only to drag the barrel ashore at his own funeral.
The new commercial will be another tall tale, this one of a horrible fire that threatens the distillery. In order to save the building Jameson breaks open the dam flooding the entire city, but is praised for saving the whiskey distillery.
The idea behind these commercials is to attract a younger audience by creating a sense of tradition. Although there is no truth behind either of these stories, the advertisement will hopefully pull away from their older drinker image, and create an idea of authenticity traceable to 18th century Dublin.
http://global.factiva.com.libproxy.txstate.edu/ga/default.aspx?imt=2&ao=5&aod=0
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1 comment:
I'm ridiculously susceptible to marketing so this probably would work on me haha
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