Wednesday, February 9, 2011

Twitter Take Over

As if Twitter wasn't already a huge success, NBC is trying a new experiment with local stations in New York and Washington D.C. that will incorporate news, local celebrities and you guessed it-Twitter.

"The 20" will feature 20 locals that "shape the local conversation", which be chosen by "combining input from social media organizations and factor trending local headlines and the topics driving local conversation."

NBC hopes to obtain news from more than one source and at a more rapid rate than can be given by the three, six and ten o'clock news. Not only will it give the information more rapidly, it will give relevant information that people are actually interested in.

NBC local media president Greg Scholl feels that it is "an exciting and innovative idea."

I personally feel like if it is executed correctly, the idea will take off and it will only be a matter of time before other news stations jump on the bandwagon. The only problem I see would be chosing the correct 20 people. It will be interesting to see how it plays out.

4 comments:

victoria_villarreal said...

http://www.readwriteweb.com/archives/nbcs_the_20_brings_twitter_influencers_to_local_ne.php#

Just incase the link didn't post.

Catherine said...

It seems like a neat idea. I wonder what impact this will have on reports and their jobs in these cities.

Caitlyn Pesl said...

We're here. We tweet. Get used to it!

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