OPI Products is attempting a social media campaign to promote Justin Bieber's second line of nail polish. The young star designed the product and OPI incorporated the product into its Nicole nail polish line.
OPI is launching a contest that encourages consumers to incorporate their hands into a performance of one of Bieber's songs. Participants must videotape the performance, submit it on an OPI Facebook page and generate enough votes to win shades.
I understand that Bieber is a pop star that young teenage girls around the globe are falling in love with but it seems odd that someone would think to use a male in an attempt to increase or create sales of a product that is traditionally targeted more towards females. Though I commend Bieber for being able to tap into other markets for more money.
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I think simply attaching Justin Beibers name to a product used by young girls will increase sales. Girls that are in love with Beiber would go to any length to try and make a connection with him. OPI was very smart in labeling the nail polish as his line because I can already hear my little sister asking for Justin Beibers nail polish.
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