It generally takes a lot to offend people, but Groupon did just that with their Super Bowl commercial. The company, which sells group discounts, started their commercial talking about the Tibetan people's suffering. It then proceeded to say, "But they still whip up an amazing fish curry, and since 200 of us bought at Groupon.com, we're each getting $30 worth of Tibetan food for just $15 at Himalayan restaurant in Chicago."
Groupon certainly has created buzz from the advertisement, but it isn't a positive stir. They also mocked efforts aimed at saving whales and the rainforest in two other commercials. In return, they are matching up to $100,000 in donations for each cause.
http://www.theworld.org/2011/02/07/super-bowl-groupon-ad-offends/comment-page-1/
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2 comments:
I think that the ads Groupon made were extreme. It might of got them more attention but not the good kind. I say bad move Groupon.
I think if they hadn't made such a controversial commercial people would still not know who they are.
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