On Wednesday News Corp. launched The Daily, a digital newspaper that can be read on an I Pad or other tablets. The Daily will cost 99 cents a week or $39.99 a year. It will feature news, opinion, sports and lifestyle content, including audio, 360-degree photos and video.
The new paper is being closely watched throughout the media industry, and is being seen as a new way to make money in an industry that has been hurting. "We can and we must make the business of newsgathering and editing viable again," said Chairman Rupert Murdoch. "We believe The daily will be the model for how stories will be told and consumed."
The Daily will be distributed using a new billing-and-delivery system from Apple that will automatically charge the customers credit card every week or year so readers don't have to pay each time they want to access a new issue.
This project is likely to change the way news is received, and could help save an industry that is seen as "dying". It will also save loads of paper!
http://online.wsj.com/article/SB10001424052748703960804576120072163471538.html
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