Last week the online coupon site, Groupon.com, teamed up with the flower company FTD to offer customers a $40-for-$20 deal on Valentine's Day flowers. It was the first national deal for Groupon since their controversial Superbowl ad that ran last Sunday.
Groupon and FTD are now offering refunds to customers after getting complaints that the deal wasn't so sweet. The customers accused Groupon and FTD of inflating prices on some of the arrangements offered. Customers found the same offers were cheaper directly from the FTD's website.
FTD Group Inc. President Rob Apatoff did make a statement over the weekend.
"At no time did we inflate any prices. Absolutely not," Apatoff said. "Because there was some confusion with a few, we decided to step up and do the right thing to make sure everybody was happy."
But, this is still not good news for Groupon. Groupon did not need anymore attention after their Tibet commercial.
http://www.huffingtonpost.com/2011/02/13/groupon-ftd-deal_n_822360.html
Groupon and FTD are now offering refunds to customers after getting complaints that the deal wasn't so sweet. The customers accused Groupon and FTD of inflating prices on some of the arrangements offered. Customers found the same offers were cheaper directly from the FTD's website.
FTD Group Inc. President Rob Apatoff did make a statement over the weekend.
"At no time did we inflate any prices. Absolutely not," Apatoff said. "Because there was some confusion with a few, we decided to step up and do the right thing to make sure everybody was happy."
But, this is still not good news for Groupon. Groupon did not need anymore attention after their Tibet commercial.
http://www.huffingtonpost.com/2011/02/13/groupon-ftd-deal_n_822360.html
1 comment:
This situation was very bad timing for Groupon. I kind of don't blame them for the bad deal, though. I feel like it is more of FTD's fault rather than Groupon's, but Groupon should know better since this is what their business is all about.
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