The infamous Britney Spears has done it again. In her newly released video "Hold it Against Me" she featured four different brands: her fragrance, a brand of eyeshadow called Make up For Ever, Sony and a dating website Plenty of Fish. The day after the video aired, the website traffic spiked 20 percent. Apparently, the pop icon netted $500,000 from all the product placements.
I think it's definitely a new age for music videos. Product placement has only made a few apperances in music videos recently which is not typical, but with the rise of reality television MTV plays shows that will bring ratings, such as the ever popular Jersey Shore.
MTV proposed an alternative that questioned the outcome of music videos that placed messages that would influence the viewers to make a positive impact, such as displaying "Network for Good" alongside a video. The website donates to 1.3 million charities with the click of a button.
It is an interesting proposal and if it is implemented correctly, it may be a new era for advertising.
http://www.prdaily.com/Main/Articles/7359.aspx
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I like the Britney Spears song, but the music video did not do much for me. The product placement was obnoxious and took away from the song.
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