There is now a way to make fun of your colleagues and interact with them simultaneously. Go ahead and laugh at your own business jargon usage while you're at it. Yes, there is an app for that. Hilton is expanding the "We Speak Success" branding campaign by adding an iPhone app to the mix. BizWords is targeted toward business travelers which make up the bulk of Hilton Garden Inn's customer base. The app allows users to create a profile and share their favorite business jargon. The app also features a word detail screen that provides a humorous definition of the word and how it could be used in a sentence. Users can "climb the corporate ladder" with the app by contributing content. The most used words are tracked, ranked and organized by region of origin.
The new app also has a link to the Hilton Garden Inn mobile booking app so users can make accommodations on the go. Talk about synergy.
http://www.reuters.com/article/2011/09/26/idUS114102+26-Sep-2011+PRN20110926
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