Wednesday, September 14, 2011

Wal-Mart Launches Campaign to Empower Women

After dealing with a class-action lawsuit claiming that Wal-Mart paid and promoted women less than men, Wal-Mart Stores Inc. launched a new public relations campaign designed to empower women.

In an effort to become more socially responsible with regard to equality for women, the company promised to fund $100 million in grants to train women workers around the world, to push suppliers to hire and promote more women and to double the products purchased from women-owned businesses to $20 billion by 2016.

http://online.wsj.com/article/SB10001424053111903927204576570840929175676.html

1 comment:

Lauren said...

I don't think Wal-Mart's reputation of degrading women was widespread. It seems like they are under scrutiny for many other issues that could be addressed first. Also, while I am all for an equal balance of women and men in the workplace, I feel launching a campaign like this only encourages the idea that women should be treating differently than men.