1. Show up
2. Be a creature like no other
3. Be generous
4. Be a good listener
5. Choose your words carefully
6. Create special moments
7. Be the first to apologize
8....Make sure they love you
Wednesday, September 28, 2011
The way to a consumer's heart is though old-fashioned charm
Kim Kadlec, VP of Marketing at Johnson & Johnson, had some advice for companies as she spoke at the OMMA conference Tuesday. She encouraged companies to "bring back the woo" when developing and maintaing relationships with consumers. She said these days building relationships with consumers should be based on the quality, not quantity. Her advice is good not only for consumer relations, but for people whose relationship is on the rocks. Her points were:
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3 comments:
I agree that quality is better than quantity. Relationships mean everything so I believe that you want to have a close relationship with clients rather than a lot of clients you know nothing about. I also think it will make better results. The better you know someone, the more you can help them.
That is why Johnson & Johnson is a family company- treat your consumers like someone you actually care about.
As public relations practitioners, I think it's important to always remember we are dealing with human beings who have feelings just like us. People want genuine communication and interaction, and they certainly don't want to feel used. I completely agree with this method of dealing with consumers.
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