"Jack the Cat" is a little feline that got lost in American Airlines baggage at the JFK airport. To make matters worse, this happened during the Hurricane Irene fiasco. His owners created a Facebook page that has nearly 1,400 concerned fans. The page is mentioned in news stories around the country, via print and broadcast. The owners were not happy with American Airlines, to say the least, so they "took to social media and this heartbreaking pet story has gone viral."
The comments are interesting. No matter what atrocities are happening in the world – mass murder, genocide, disease, famine – a sad pet story will bring people to their knees. Many people in all corners of the nation are praying for the safe return of Jack and AA is being bombarded by Facebook comments, Tweets, emails, calls.
People are saying that this lost catis worse, PR-wise, than a plane crash. It is funny (and sad) how attached people get to pets. I would be ANGRY if this was my cat, but for strangers to be so concerned and mad is pretty weird. This episode will cost AA millions in lost revenue and a damaged reputation. They should spare no expense, and use every possible resource to find that cat. If they find Jack, and put safeguards in place so it never happens again, there might be a sliver of redemption for the airline.
http://www.prblognews.com/2011/08/30/jack-the-cat/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+prblognews%2FwAmv+%28PR+Blog+News%29
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1 comment:
I am a huge cat lover, so I know I would be extremely pissed if an airline lost my cat. The only thing that I don't understand is how the airline could possibly have lost the cat to begin with. It makes no sense. I think that is one reason that the Jack the Cat fan page has gotten so many hits.
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