Walmart has joined the Facebook App world just in time for the holidays by launching its new "My Local Walmart"application. The application enables custom marketing communications for local deals and products only available in certain stores. This custom marketing would be available for all 3,600 U.S. locations.
Walmart has localized its marketing tactics by providing a place where many consumers already spend most of their time and allowing them to see what exactly is available to them without having to search through a Sunday circular or browse the website.
The end goals is that this new app will increase its site-to-store program and help it beco
me a separate marketing program altogether. Presently Walmart has 9.4 million Facebook fans from its 150 million monthly shoppers. But this new app is not expected to replace circulars or other traditional media marketing.
Walmart launched this program early because of the holidays. The app is accessible on smartphones and will allow users to download maps of their stores to their phones for discounted items during holiday sales.
The app will even allow this customized marketing communication to be tailored to customers based on trends in weather and major sporting or leisure events. Basically, anything that interests the certain type of demographic that patronizes Walmart in a given local area will have customized deals and ads. Local is the new large-scale.
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