The Newspaper Association of America is launching a new "Smart is the New Sexy" campaign to revitalize consumer attitudes for newspapers. A series of ads will run for six weeks in over 1,000 newspapers to push readers to integrate their news intake with social networking.
The campaign aims to promote newspapers through social media and online avenues. The campaign urges readers to show their readership on Facebook and Twitter.
The campaign uses sex appeal by saying knowledge is attractive. It attempts to reinforce the idea that reading newspapers will make a person more attractive to others.
The NAA is hopeful for this campaign, as online newspapers have seen a 20% rise in traffic. The campaign hopes to maintain this and increase traffic while increasing online readership to sustain the newspaper as form of media.
1 comment:
I really like the design of these ads. I think using the word "sexy" is going to catch people's attention alone. It will be interesting to see how this turns out.
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