While to some people this is a threat to the industry, Ellen Siller from Entourage Yearbooks is excited about the new opportunities social media is bringing. She sees that yearbooks are evolving and instead of it being a project by a small group of students, they can include a lot more people in the making.
The yearbook companies are adapting to these changes, like some schools are encouraging people to send in pictures to be included in the yearbooks. They have also begun implementing Facebook and Picasa onto their websites.
4 comments:
I always liked having a year book. People wrote messages in it, you had superlatives and fun pictures. I could see how sales are going down and I think that is disappointing. They will regret not having a year book in a few years.
I see the point that people are making because of the drop in sales. Why pay $100 for a yearbook when you can have an online personal copy for free? Universities should start creating websites for student use for the "digital copy" but charge much less. I think students would be more likely to invest in something if it costs less...we all are broke college kids after all!
This makes total sense. I've always felt yearbooks were sort of a waste -- the publishers pocket most of the sales money anyway, and they're not ready until months after the school year. Social media is a much more immediate and personalized way to keep up with school friends.
The decline in yearbook sales is something that truly makes me sad. I was a yearbook nerd in high school and Senior year, became one of the editors of my yearbook.
I do not think that social media in any way can replace the physical yearbook but it can help in the promotion and sale of them.
There is nothing like holding a yearbook, flipping the pages and reading through stories of classmates and of course having people sign it.
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