PETA files lawsuit against SeaWorld for slavery

http://news.yahoo.com/peta-lawsuit-seeks-expand-animal-rights-222219887.html

I first heard about this from a friend of mine at work. She is a huge animal rights advocate and thought that this lawsuit was a fantastic idea and was getting great coverage for PETA. I disagree.
I feel like this reads as a highly expensive publicity stunt that will likely fail. But, PETA is getting a great amount of free press while putting places like SeaWorld in a negative light, as well as in crisis mode.
Personally, I think that SeaWorld is handling the accusations and lawsuit quite well. They released a statement to the press essentially stating that they put animal welfare above all else, unlike other companies in similar businesses. Their crisis team was timely in responding to the allegations which helped them effectively have their voice heard in the media.