Usually when someone hires a pr agency they are seeking attention which is frequently gained through the press. In this article, Ronn Torossian, CEO of 5W Public Relations, tells about clients who actually pay to be kept out of the media. Torrossian explains that "loudest isn't always best," because not all media attention is always good. Some related instances where businesses choose to stay quite are listed in the article and include:
- Mark Birnbaum, owner of many high end nightclubs, trains his staff not to release any details regarding the high profile guest list.
- Moshe Lax is partners with Ivanka Trump in their diamond stores but his name hardly ever appears because he isn't the celebrity.
- Benjamin Wey owns New York Global Group which is a leading China and US investment bank. Apparently he has tremendous success in China and privacy is vital.
http://www.businessinsider.com/hiring-a-pr-agency-to-not-appear-in-the-media-ask-moshe-lax-mark-birnbaum-and-benjamin-wey-why-2011-9
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2 comments:
I don't think the companies are getting their money worth, considering this article ran in a major publication. Ha! It's true that no PR can be good PR in some circumstances, but news about hiding from the media CAN'T be good. It makes one ask, "What are they trying to hide?"
I agree, sometimes no PR is better depending on your goals and objectives. I also think that good PR is better than no PR at all though.
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