On the serious side of things, the Children's Miracle Network has totally revamped their marketing department. This agency is old, but, to keep up with the times it has taken a serious look at the best ways to connect with funding sources: everyday folks. We are all familiar with the organization's balloons, sold at many restaurants and stores - pay $1 and your name goes on a balloon that gets taped or pinned to the wall. But needing more than $1 to continue the many avenues of research it is conducting and the many children it is treating through member hospitals, the network has re-created its direct marketing division in order to utilize the new technologies now available. They not only e-mail and text their donors these days, they are even taking advantage of some video game opportunities.
At http://bit.ly/bA0Nox you can find more detail, including the fact they have their own IT bureau. But, here's their new organizational chart:
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