When reading this weeks WSJ article on Tweeting to Sell Cars, I was most interested in the last paragraph. The Federal Trade Commission is paying close attention to advertising that is posted in non-traditional contexts ie: face book, twitter, blogging etc. There are guidelines that state that "bloggers must disclose any compensation they receive in exchange for writing product reviews."
Also, celebrities must disclose whether or not they are being paid to speak on behalf of a company or product via social media.
I think these guidelines are interesting and necessary. If people are posting what are thought to be unbiased personal opinions about products, I think it is necessary that followers know whether or not they are being influenced by a paycheck.
Do you think these guidelines are necessary? Do you think the Federal Trade Commission is going to be able to discern and regulate contractual tweets/blogs from personal social media?
Tweeting to Sell Cars
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