Twitter Helps Sell Cars

Auto makers used to use celebrities to help market their cars, but now they are turning to the high profile social media gurus. They want to turn away from the famous and more towards the average. They chose certain people that have a big influence through the web to drive the new cars around their hometowns, and post videos on their pages. Auto makers now see that the people buying their cars need to be able to relate to the people promoting them. It is also going to cost the auto makers a lot less money to hire average people to take the cars for a spin rather than a huge celeb.