VH1 Supports the Troops

The problem with this campaign is that it didn't hit enough people. OR, enough people didn't care about spending VH1's money! Only 1,228 people had posted their profile pic upon my viewing of this website (http://on.vh1.com/bx6OWS), and they weren't making any restrictions to the pictures, like, they have to be military-related.

Perhaps you need to be a VH1 junkie in order to have found out about it. Or, a Twitter follower of VH1. The USO retweeted it, so that's how I found it.

It's interesting to see how some organizations use social media, but some don't seem to have figured it out yet. Weaving it into an entire campaign is the trick.