Sunday, November 14, 2010

Twitter Help for Athletes

With an increasing amount of news and media attention focusing on the Twitter woes of athletes trying to utilize the popular social media tool, it is about time a few helpful guidelines were published. A recent blog post on PlayerPress outlines what every athlete should do if they want to engage in the use of Twitter without making costly mistakes.

The full article can be viewed here: http://bit.ly/14DleY

Honestly, most of the ten pieces of advice offered in the article apply to us normal people who have more than 3% body fat and jobs that do not focus on completing tasks with various types of balls - seriously, have you ever thought about how much money people are paid for hitting or throwing balls into designated areas? But I digress...

The article discusses the importance of using a clear, identifiable username and the importance of being an active participant in the conversation, rather than just an outsider following along. Two interesting points made that apply more to athletes is that they should have their accounts verified (a fake Terrell Owens account once had 40,000 followers) and to make a point to follow 20 - 30 random people, regardless if they are fans.

The rest seems obvious to us PR types, but it is all good information nonetheless and all of it can be valuable to any new twitter-er.

1 comment:

Matt.Fronda said...

I liked this blog alot. Athletes definately need to think about their image more. Too many times when a pro athlete is asked what he/she does (see interview with classic d-bag Charles Barkley) he/she will often say that they play a sport for a living. That is not true. People do not pay athletes to play a sport, they pay to watch. What they do for a living is entertainment. The sport is just the tool that they use to be entertainers.