It is almost that time again. Macy's is already planning their 84th Annual Thanksgiving Day Parade. New floats and balloons will be added this year including Kung Fu Panda, Diary of a Wimpy Kid, and the Kool-Aid man. Performers at the parade will include Kanye West and Jessica Simpson.
The parade kicks off November 25th at 9:00 AM at 77th Street and Central Park West and ends at 12:00 PM in Macy's Herald Square. The parade is expected to have 3.5 million spectators on the streets of New York City and over 50 million viewers on television and online.
What could be a better way to promote a movie or product then to have a balloon or float featured in the famous parade?
The number of people exposed to the coverage of the parade is exponential. The time and effort put towards making a float or balloon memorable, can determine how successful the movie or product is at reaching the target audience. The more that TV stations talk about a company's float, the more attention they will get.
I don't know why more lesser-know companies try to get involved in the parade. It would boost awareness of their product/ company.
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